Defeat the Dragon!
Saint George Days are one of the most long-standing city days in Transylvania, and 2023 will mark the 30th edition. A rich and varied programme of events for all ages, organized around St George’s Day, attracts tens of thousands of visitors to Sfântu Gheorghe every year at the end of April.
In 2017, the City Image Office of Sfântu Gheorghe asked us to redesign the identity of the City Days. Before that, the event had 3 different images and logos. During the design process, the timelessness of the logo was therefore an important aspect for us, but also its ability to interpret the current message and mood.