Supporting creative industries

We have been working with the team of PONT Group for years; we support their mission because we believe in the power of creative communities. Kreatív Kolozsvár is an initiative of PONT Group, a creative and entrepreneurial skills development programme for Hungarian youth with potential and interest in the creative industries living in Cluj-Napoca and its surrounding area.

The programme needed a visual identity that would reflect the essence of their mission: a community that supports young entrepreneurs; an ever-changing space for creativity, professional discussions and training, where young entrepreneurs can find their voice, build relationships and plan with the help of professionals.


Design Strategy
Visual Identity
Logo design
Identity Guidelines
Digital Design
Graphic Design
Print Design
Website Design
Event Design
Brand Support

To bring this mission to life visually, we created a clean, simple logo and graphic scheme around it. We have created a flexible identity that expresses the diversity of the programme, and whose forms are constantly changing, adapting to events and themes.

For the new identity, we have developed a colour strategy based on the three main types of events in the programme: mornings, evenings and workshops. The dominance of certain colours in the combinations visually distinguishes the three types of events.