Be the VIBE!

Founded in 2017, the VIBE Festival in Târgu Mures is one of the most important youth festivals in Transylvania, offering a rich and colourful festival programme every year, alongside a wide range of concerts and music. After the first two editions, the organizing team of the event, which attracts tens of thousands of young people every year, asked us to rethink the brand’s visual identity and digital presence.


Design Strategy
Visual Identity
Logo design

As part of the rebranding, we developed a new logo and a comprehensive visual scheme worthy of the festival’s prestige.