A unifying institution without a unified brand
The Municipality of Târgu Mureș, one of the largest cities in Romania, oversees the work of more than 20 subordinate institutions and employs over 1,000 people. The local government plays a vital role in connecting these institutions to the citizens of the city.
In the past, the local government did not have a comprehensive brand strategy, and communication efforts remained limited, too. It is the main goal of the new municipal leadership, our client, to make decisions together with the society and become as transparent as possible while maintaining continuous dialogue with its citizens.